CASE STUDY 6:
Development of a commercial business in the professional beauty sector

Having been contacted by an Italian manufacturer of professional hairdryers wishing to establish a commercial operation in Russia, MC Engineering & Consulting undertook to support the firm in its expansion into Russia, Ukraine and Belarus.

The phases of the operation were as follows:

  • Study of the sector and the market segment.
  • Survey of competitors and their structure, with a focus on design.
  • Attendance of and research into sector trade fairs.
  • Feasibility study.
  • Identification of operators in the sector for the development of the business, both in terms of distribution and branding/restyling of the product.
  • Creation of the brand.
  • Commercial strategy and development of sales activities.
  • Management of administration and logistics.

MC’s expertise, structure
and managerial capacity allows us to

support any industrial project from conception to financial and legal sustainability, from administration to creation and distribution.

We make worlds possible where they seem impossible.

How about you, are you ready to be surprised ?

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